Business Research

Critical information is becoming the key business advantage in today's turbulent environment. Your information environment matters in dealing with your customers, employees, shareholders and the informed public!

Internet applications serve many purposes from information integration to electronic publishing. The main idea of Web 2.0 applications is to increase your connectivity, allowing stakeholders to interact, modify, share information with others.

Areas of expertise:

Standards-compliant Web Sites

Mergd provides well-designed web sites that adhere to industry standards. There are many advantages: ease of maintenance, search engine compatibility, lighter page weights for quick access and low network traffic costs and compliance with government standards for accessibility (now mandatory for many organizations that deal with the public). Most web sites are jumbled together in a graphic-design program and do not comply with recommendations by the World Wide Web Consortium and government standards.

Our sites are tested using World Wide Web Consortium validators for clean, standards-compliant code. Further, standards-compliant web sites are automatically accessible across multiple devices from desktop screen readers to wireless devices, such as cell phones and PDA's. Newer sites, e.g. Inc.com and PGATour.com have provided technology leadership by implementing this approach. We provide the following solutions:

MVC Frameworks/ Content Management

The goal is to enforce "Separation of Concerns" (Model - View - Controller: MVC) by separating different areas with respective views on information. Content authoring, visual styling, programming and management should each have their own specialized view, thereby reducing the maintenance overhead of coordinating between different concerns. We achieve the MVC pattern with smart content management on the Ruby on Rails/ Django platform or using XML content techniques.


(Screenshot of actual Content Management Editor - XML Content Management)

Capturing Knowledge/ Knowledge Management

Are you aware of the critical knowledge to operate your organization? Do you know where it is, who has access, when and in which context? Knowledge Management tries to reduce the maintenance costs of critical knowledge and prevents employee/ customer turnover from destroying it.

The idealized knowledge lifecycle consists of knowledge creation, acquisition, storage and retrieval. Mergd can provide KM Systems to support all stages in this lifecycle. Knowledge creation activities can be enforced by providing knowledge acquisition and visualization tools. Storage activities must be considering the aspect of integration with other information systems. Retrieval addresses the critical component of search engines and semantic query. Our services include:

Data Management

Data Management services at Mergd involve organizing information: classifying, navigating, searching, retrieving digital content. We provide services such as database design, web metrics, syndication (feeds/ blogs), information dashboard design etc. We succeed at cutting down on clutter, enabling your organization to move quickly.

Data Mining/ Business Intelligence

To be effective in today's turbulent economy you need a map and a plan to navigate. Business Intelligence can crunch the numbers for you and we will provide you with beautiful pi-charts and bell curves to help you make informed decisions. We have years of experience with Multivariate Statistical techniques and Econometrics. Let us get a grip on your data.

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